Merzigo Cookie Policy

This Cookie Policy (“Policy”) applies to platforms and websites operated by Merzigo that are accessed and used via the internet.

1. Cookies (Identification Data)

Cookies, also referred to as “Identification Data,” are small text particles placed on devices such as computers, tablets, or phones to ensure the proper functioning of a website, enhance the user experience, improve and optimize the website, to provide more relevant, interest-oriented content and advertising, to provide an interesting and personalized website/application and advertising portfolio for visitors and customers, and to generate traffic statistics.

• Cookies and Their Usage

The content of cookies is determined on the server side and cookies placed on users’ devices when the site is visited can be used by the server. Cookies can be thought of as the identity card of the internet user, indicating that the user has visited the website again.

Cookies are classified into two groups: ‘session’ cookies and ‘persistent’ cookies. Session cookies are temporary cookies that are kept until the user leaves the website and contain information that is remembered and used by the website as the user navigates between pages. Persistent cookies are cookies that are stored on the user’s device even after the user leaves the website. Such cookies ensure that the user is remembered by the web server if the website is visited again by the user and do not contain user identifying information.

Cookies can also be categorized based on their functions, such as analytical third-party cookies, essential cookies, and commercial cookies. While Merzigo primarily uses anonymous cookies to ensure the proper functioning of the website and to enable users to navigate and use its features, analytical cookies, which may contain personal data depending on their nature, are also utilized.

In addition, cookies can be classified as analytical third-party cookies, mandatory cookies, commercial cookies according to their functions. As Merzigo, we use cookies, which are generally anonymous in nature, in order to ensure that the website can function properly and to enable users to navigate the site and benefit from the features, but also use analytical cookies that may contain user personal information due to their nature.

• Managing Cookie Settings in Web Browsers

Although many browsers automatically accept cookies, users are not required to do so. Users can remove cookies from their web browsers through browser settings. The location of these settings varies depending on the browser used. The “Help” section of your web browser can assist in locating these settings.

By using the Merzigo website, you consent to the use of cookies as specified in this Policy. If you do not wish to accept the use of cookies on your electronic device, you can reject them. However, rejecting cookies may result in improper functioning of our website or disruptions in the services you request.

For more information: www.AboutCookies.org.

• Third-Party Cookies for Analytical Purposes

To provide a better service to our visitors, we measure page views, the number of visits, different actions performed on the site, visitor locations, and visitor return rates. For this purpose, we use three web analytics software tools:

Analyzer, Google Analytics, Marketo Munchkin Cookie.

Analyzer Information (AT Internet – http://www.atinternet.com)

AT Internet uses “cookies” to conduct relevant and detailed statistical research. Cookies are used in addition to JavaScript tags, enabling the refining of JavaScript-based analysis through cookie usage. These cookies also enable AT Internet’s customers to recognize their visitors upon each site visit. These cookies are never used to collect visitors’ personal information.

All obtained results are compiled and fully anonymous. The results provide the following information about the browsing habits and behavior of Internet users on AT Internet customers’ websites: number of visitors, number of visits, number of pages viewed and other information necessary to efficiently measure the interests of Internet users. With these results it is possible to improve the ergonomics and content of these websites.

To learn more about your rights regarding data access, response, and erasure, visit: http://www.atinternet.com/en/data_protection_policy/

Google Analytics Information

Google Analytics, a web analytics service provided by Google, Inc. (“Google”), is used. Google Analytics uses cookies, which are text files placed on your computer, to analyze the usage habits of users of the website. The information generated by the cookies about the use of the website is transmitted by Google to servers in the USA and stored there.

If IP anonymization is activated on this website, your IP address will be truncated within the territory of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the entire IP address first be sent to the Google server in the USA and truncated there. IP anonymization is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be associated with other data held by Google. You may refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that doing so may prevent you from using the full functionality of this website. You can also choose not to be tracked by Google Analytics by downloading the Google Analytics Opt-out Browser Add-on to your existing web browser, effective from this point http://tools.google.com/dlpage/gaoptout?hl=en

Marketo Munchkin Cookies

We use marketing software from a company called Marketo to send emails. Because we use cookies as part of the tracking process, we get information about email open rates and link click-through rates and track activity on the website. For example, visitors may download marketing promotional materials from the site, and we use Marketo cookies to learn who did so and whether they also visit other parts of the website. For more information about Marketo’s privacy and cookies policy, please visit Marketo’s privacy policy: http://www.marketo.com/trust/legal/privacy

How It Works?

We have embedded a Munchkin JavaScript snippet on our sites. When visitors access a site, we place a cookie in their web browser (if one does not already exist) and send messages to our servers about the user’s web activityThis behavior is very functional and very similar to other web tracking scripts such as Google Analytics. Our cookie is a first-party cookie and is only visible to us.

What is Munchkin Capture?

On a webpage, the Munchkin cookie automatically collects the following data:

• Page visits
• Link clicks
• IP address
• Referrer
• Our cookie ID

Additionally, we include web beacons (also known as clear GIFs or web bugs) in our websites and emails to track the success of our marketing campaigns. This allows us to see which pages you visit on our website when you enter our site or open one of our emails. Our web beacons do not store additional information on your computer, but they can communicate with our cookies to indicate when you have opened an email. If you do not wish to allow web beacons, you can follow the instructions above to delete existing cookies and prevent new ones from being placed. However, we will still know how many of our emails have been opened and will automatically receive your IP address, which is the unique identifier of your computer or another device, but we will not be able to identify you as an individual.

By using our website, you agree to the placement of such identification data on your device.

• Security

We provide a secure server that allows you to access your account information. This server encrypts your information before you send it to us. Additionally, we take appropriate measures to ensure that the information you disclose to us remains secure, accurate, and up to date and is retained only for as long as necessary for its intended purpose. While we implement technical security measures, you acknowledge the inherent risks associated with online communication and internet transactions.

• Data Controller Identity Information

The term “Merzigo” used in this document refers to the legal entity established in Türkiye, and this text has been prepared for the relevant data subjects whose data is processed by the company specified below as the data controller.

Title: Key Networks Holding Anonim ŞirketiAddress: Akat Mh. Ebulula Mardin Cd. No:24/1, 34335 Beşiktaş/İstanbul Phone: +90 212 282 15 02 E-mail: info@merzigo.com Registered electronic mail (KEP):