We use technology, research and insight to keep on top of the latest trends, conversations and theories around your content and other content like it – working out what your audiences are already consuming, and what they’re most interested in being made available.
We then marry your content with their interests – providing real engagement whilst driving significant on-going revenue from your content catalogues.

We use technology, research and insight to keep on top of the latest trends, conversations and theories around your content and other content like it – working out what your audiences are already consuming, and what they’re most interested in being made available.
We then marry your content with their interests – providing real engagement whilst driving significant on-going revenue from your content catalogues.

We tease apart the core elements of a narrative, examining each one until we understand its specific potential – we then put the pieces back together in new and unexpected ways, satisfying consumer demands whilst ensuring the end-result always stays true to your original vision and values.

These re-engineered clips are scientifically designed to maximise engagement and drive revenue across a huge number of channels that are impossible to access using existing approaches.

The key to a successful long-term content distribution plan is scalability – you need to know that growing your audience doesn’t also mean growing complexity.

The Merzigo Platform makes it easy to take full advantage of enormous already-existing audience demands, tapping into markets that are ready and waiting for anything you can offer them!

Not long ago, if you wanted to consume content you had to do it in the format in which it was created.  You set your clock, turned on the television, and watched it in real-time.

Over the years, the trend has tended towards choice: home recorders, rentals, streaming, Video-on-demand… as technologies become available, they universally look to support the inherent demand audiences have for control over what they’re viewing.

The internet in general, and Facebook and YouTube in particular, have taken things further than ever thought possible.

No longer satisfied with being passive consumers, we’re all now seeking out and engaging with content in ways the original creators could never have imagined – it sometimes seems as though there are as many different demandsas there are search terms!

Whilst connecting – at scale – with this fragmented and individualised audience can seem daunting, the challenges in identifying them allare matched only by the opportunities presented when you do.

We follow what people are consuming, what they’re demanding, and whether (and where) they’re finding it.

Combining teams of editors with the speed & scale of AI, we make sure:

• Your audience find what they’re looking for
• You maintain ultimate creative control
• Your content consistently delivers revenue, however it’s being consumed.

Whether it’s as simple as adding regionally-suitable subtitles, or re-engineering long-form stories into short-form consumables, we’ve always focussed on finding new ways to present your content wherever there’s demand for it.

Art has always been a subjective experience.  Different stories mean different things to different people, and creators have always found themselves surprised by the variety of their viewers’ interests in – and interpretations of – the same content.

Every restriction you place upon the way your content is consumed is another potential revenue-stream lost.  We’re always looking for avenues and approaches that respond to the unexpected ways in which your content would be consumed, if only it were available….  at Merzigo, we make sure it is! 

We never lose sight of the spirit in which the original was created, maintaining your creative integrity whilst nonetheless freeing you from the constraints of traditional media distribution channels.

Digital content distribution is a critical balance between art and science.  

Almost unfathomable quantities of available data, from regional viewing habits to individual search trends, can be enormously powerful tools when it comes to seeking out the opportunities available.

But working out how best to leverage existing content requires a lot more than examining a spreadsheet – digging deep into what makes something appealing, and looking at different ways to do more with that information, benefits enormously from the application of human judgement.

Our creative editors are experts in everything from choosing the exactly the right thumbnails to curating condensed consumables that are perfect over your audience’s morning coffee.

Historically, we’ve made our name helping content creators and owners to expand into new markets.  Whether that’s adding beautifully-crafted subtitles for Indian audiences, catering for regional sensibilities across the Middle East, or increasing the depth and breadth across existing viewerships, we know how to make your content accessible to those people clamouring for it.

These areas still play a key role in our service, but in a world in which competition amongst content providers is fierce, and the tiniest of differences can have an enormous impact, understanding how to grab your viewers’ attention and direct them to your content is key. 

Scale and automation often result in the human element being lost; we believe firmly that most decisions – those which can determine the success or failure of your content – always benefit from real-world judgement and insight.

We call upon years of experience to curate and present your content in ways that immediately resonate with your audiences.