Merzigo has entered a landmark multi-year partnership with Zoo 55, supporting the label’s ambitious digital growth strategy and marking a strategically important expansion for Merzigo in the UK. The collaboration will see Merzigo optimize and scale key channels from Zoo 55’s iconic portfolio, including The VoiceGlobal & The Best Of The Voice, Come Dine With Me, and the multi-IP food brand Taste, enhancing reach and engagement across YouTube and Facebook. With over 5,000 managed channels in 30+ languages and more than 13 billion monthly views, Merzigo will leverage its global expertise in content optimisation and monetisation to unlock new revenue opportunities and strengthen Zoo 55’s digital footprint.The deal was brokered for Zoo 55 by Graham Haigh (COO) and Sjoerd Reijans (Head of Digital Partnerships), with Ceyda Sıla Çetinkaya (COO) and Valerio Motti (MD EMEA) leading for Merzigo. This partnership further reinforces Merzigo’s role as a trusted global partner for premium content owners seeking scalable digital growth.

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