Merzigo COO Ceyda Sıla Çetinkaya explores where artificial intelligence can be used safely in broadcast and digital media. She highlights the legal limits of AI-generated content, the importance of human authorship, and why the most commercially viable approach today is using AI for enhancement, audience insight, and monetisation support rather than creative replacement. The future, she argues, lies in hybrid workflows where human creativity leads and AI amplifies. Read the full article here:

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