Yigit Dogan Celik, Chairperson and CEO of Merzigo, recently joined Mansha Daswani, Editorial Director and Founder of ScreenMDM, for an insightful conversation exploring Merzigo’s journey, the future of content monetization, and the rapidly evolving media landscape.

The discussion tackles some of the industry’s most important topics, including:

• Why broadcasters and IP owners can no longer afford to overlook YouTube and social video platforms
• What our motto, “Monetization comes from mastery,” means in practice at Merzigo
• How data and analytics drive smarter content strategies and sustainable growth
• The role of AI in transforming content distribution and audience engagement

Please click on this link for the full engaging discussion:
https://www.youtube.com/watch?v=FnzLA_CW_9w