London, Monday 2^nd March 2026 – Merzigo, one of the world’s leading premium video monetisation companies, has entered into a new partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The agreement is designed to optimise and monetise the leading distributor’s stand-out content, and scale this globally.

Under the deal, Merzigo will optimise the digital presence of Banijay Rights’ portfolio of some of the world’s most recognisable TV shows and formats, driving audience growth and engagement across YouTube and Facebook, by leveraging their data-driven insights and mastery in premium content optimisation.

Valerio Motti, Managing Director, EMEA, Merzigo, said: “Banijay Rights’ catalogue includes some of the most iconic and globally loved entertainment properties of all time. From Mr Bean’s timeless comedy to the global phenomenon of MasterChef and Survivor, these brands continue to resonate with audiences of all ages and cultures. We are excited to work with Banijay Rights to unlock their full potential in the digital space to revitalise classic moments and bring new life to these iconic shows for audiences around the world.”

Motti continues: “Our partnership reflects the shared belief that premium content deserves premium presentation. By applying our advanced technology, analytics, and expertise, we’ll enhance discoverability and engagement, ensuring this exceptional digital content reaches new generations of fans and continues to inspire global audiences.”

As part of the agreement, Merzigo will employ its proprietary content optimisation and management tools to curate, enhance, and strategically distribute Banijay Rights’ content across multiple digital platforms. This will include the creation of compilation and highlight content, alongside enhancements in thumbnails, localisation, dubbing and resolution optimisation – to maximise audience retention and monetisation.
Shaun Keeble, VP Digital, Banijay Rights, said: “Our content has a truly global legacy, and this partnership supports our ambition to thrive within the rapidly evolving digital content space. By refreshing how our content is curated and delivered, we can extend the reach of these beloved programmes, enhance the viewer experience, and secure sustained growth for our catalogue well into the future.”