At StreamTV Denver, Dilip Bala, managing director of the Americas at Merzigo, shared how media companies can monetize content libraries, expand audience reach, and optimize distribution across YouTube and Facebook.

As audiences continue shifting from traditional television to digital platforms, media companies are rethinking how they distribute and monetize their content. Dilip revealed that success on platforms like YouTube and Facebook requires more than simply reposting existing content.

By combining large-scale channel management, data-driven insights, and close collaboration with platform providers, Merzigo helps media companies optimize programming strategies that increase discoverability, engagement, and revenue.

Learn why archive content, platform expertise, and audience-first strategies are driving digital growth.

Watch now: https://youtu.be/Jfc_ePY3YQ8?si=mEyryNBRLjwWrWfY