London, 18 Dec 2025 – All3Media International has signed a multi-year partnership with digital distribution and monetisation leader Merzigo, strengthening Merzigo’s rapid growth throughout 2025.

Under the agreement, Merzigo will manage and optimise the digital performance on YouTube and Facebook of a of globally recognised All3Media International brands including the FAST channels Demand Drama, So Real and Inside Outside  – and 10 Years Younger, Obsessive Compulsive Cleaners, The Great British Menu, Shameless, Midsomer Murders, Undercover Boss and Peep Show.  The partnership will maximize international reach, drive fandom and engagement alongside unlocking new revenue opportunities for these iconic properties.

The deal will see Merzigo’s team leverage its extensive global expertise managing over 5,000 channels in 30+ languages and more than 13 billion monthly views, to broaden the content’s existing audiences and build new communities for All3Media International’s world-renowned content. 

The deal was negotiated on behalf of All3Media International by Louise Pedersen, CEO and John Wagener, COO & CFO and for Merzigo Global by Yiğit Doğan Çelik, Chairperson & CEO and Ceyda Sıla Çetinkaya, COO alongside Valerio Motti, Managing Director, EMEA.

Louise Pedersen, CEO of All3Media International said, “As a distributor with a significant library we want to ensure that our content is as widely monetised on YouTube and Facebook as possible and we are excited to be working with Merzigo on some of our catalogue titles. Merzigo has a complementary strategy to our existing YouTube and Facebook monetisation activity, and we are thrilled to be working together on this new partnership.” 

Yiğit Doğan Çelik, Chairperson & CEO of Merzigo Global added “This agreement marks a major milestone in our expansion within the UK market. Being entrusted with the management of some of the most iconic British IP underscores Merzigo’s leadership in content monetisation and optimisation across YouTube and Facebook. We are delighted to partner with All3Media International and look forward to a long and successful collaboration.”