– Former CBS News and ABC Owned Television Stations President to deepen broadcast and studio partnerships as Merzigo expands US footprint –

Los Angeles, Wednesday 13 th May 2026 – Merzigo, the global media technology company powering the next era of premium content distribution and monetization, today announced that Wendy McMahon has been engaged as Senior Advisor on US Media Strategy and Growth.

McMahon will advise on strategic broadcast and studio partnerships, digital distribution strategy, and monetization opportunities across the US market. In this role, she will champion digital-first and YouTube-first production strategies across the industry, building upon Merzigo’s extensive network of partners which includes Hallmark, Hearst Media Production Group, and Steve Harvey Global.

McMahon most recently served as President and CEO of CBS News and Stations, where she oversaw one of the largest news operations in the United States. Prior to that, she was President of ABC Owned Television Stations, leading the strategic and operational direction of the network’s owned station group.

Wendy McMahon said: “Media companies are navigating one of the most significant shifts in modern entertainment – where audience behavior, distribution, and monetization are all being rewritten in real time. What drew me to Merzigo is their understanding that premium storytelling matters deeply but the operating system around that storytelling has fundamentally changed. There is enormous opportunity ahead for studios, broadcasters and creators to unlock greater value from their IP through smarter digital distribution, optimization, and platform-native strategies. I’m excited to work with Yigit and the team as they continue expanding their presence in the US market.”

Yigit Dogan Celik, Chairperson and CEO of Merzigo, said: “We are thrilled to have Wendy join us for this defining moment in our broadcast and studio strategy. She has spent her career shaping the future of American media, and together we will continue to push the boundaries of digital distribution and IP monetization. Wendy and Merzigo bring US media businesses the technology and expertise to succeed in this new era of entertainment.”