Qesma w Naseeb
Produced by Merzigo, this YouTube-first reality series redefined how premium reality content can thrive on digital platforms. With four successful seasons and multiple language adaptations, it shows what happens when TV discipline meets platform-native strategy.
Our goal with Qesma w Naseeb was to prove that a premium reality format could be created natively for YouTube and still deliver the quality and consistency of traditional television. We aimed to build a loyal audience, maximize watch-time, and create a monetization model that would sustain multiple seasons while growing viewership across different languages and markets.
We treated YouTube like a broadcaster, planning weekly schedules, optimizing for watch-time, and adapting the format for multiple languages. Our in-house tech and data insights guided editing choices, thumbnails, and upload timing to maximize reach and retention.
seasons
Four successful seasons produced exclusively for YouTube, proving the format’s consistency and audience loyalty.
subscribers
A dedicated fanbase of more than 2.8 million subscribers built organically over time.
views
More than 1.7 billion total views, making Qesma w Naseeb one of the most-watched digital reality series.
watch time
Over 485 million hours of watch time, showing deep audience engagement and repeat viewing.
Qesma w Naseeb proved that reality formats can be produced for YouTube and scaled into a long-running, revenue-generating franchise. The series built a loyal fanbase, delivered billions of views, and created a sustainable model for premium digital reality content.
For a deeper look into this success story, you can download our full report below.
